Brandmanager
Why?
Brand Manager is the Brand ambassador on the German market; she/he is a central role for managing all issues connected with the Brand; she/he is THE key contact for the Principle, external & internal teams;
How?
- Being Brand heart in the company organization
- THE representative of the company at Principle side
- Working strategically – with helicopter view on the market, customers and competitors; defining the Brand strategy
- Working operationally – by defining execution plan based on the strategy;
Being highly committed to drive the Brand business on the market
What?
External tasks:
- Representing the Brand outside of own organization
- Negotiation about annual sales target with Principle & tracking performance
- Negotiation about purchasing prices with Principle
- Develop and execute Joint Business Plan with Principle
- Responsible for business reviews
- Preparation and execution of customer presentations
- Preparation and execution of customer acquisitions in cooperation with sales team
- Cooperation with external agencies for all ATL and BTL activities
- Reporting
- Competition tracking
Iternal tasks:
- Representing the Brand outside of own organization
- Negotiation about annual sales target with Principle & tracking performance
- Negotiation about purchasing prices with Principle
- Develop and execute Joint Business Plan with Principle
- Responsible for business reviews
- Preparation and execution of customer presentations
- Preparation and execution of customer acquisitions in cooperation with sales team
- Cooperation with external agencies for all ATL and BTL activities
- Reporting
- Competition tracking